Question 1

What does Noise New Media do?

Accepted Answer

We get people off their asses and to buy tickets online, early! With over 15 years of experience promoting live events, our most valuable resource lies in planning and executing a full digital strategy to increase ticket sales. In addition to a first-party marketing plan, we use digital ads across platforms like Google, Facebook, Instagram, YouTube, Snapchat, and TikTok to target the right audience during key moments. Plus, we offer Digital Out-of-Home (DOOH) services to reach people beyond their screens with dynamic, real-world ads at airports, transit screens, billboards, gas stations, and more.

Question 2

What other industries do you work with?

Accepted Answer

While fairs and festivals are a core part of our client base, we also work with a range of other ticketed events including comedy clubs, comics, outdoor expos, consumer shows, and more. Basically anyone who sells tickets.

Question 3

Is my event big enough to work with you?

Accepted Answer

Our more affordable Per Ticket fee model is specifically designed to support small to medium-sized events. In addition, we have the ability to maximize ticket sales for qualifying events of smaller sizes. We also never charge a fee based on your ad spend.

Question 4

Why should we sell tickets online?

Accepted Answer

Selling online tickets has major advantages:
Weather-proof Avoid relying on walk-up sales, which can be impacted by bad weather.
Breakage Capture revenue upfront, even from those who don’t show up.
More spending Align ticket offers & messaging with paydays for higher on-site purchases.
Data collection Build your database to keep attendees engaged year-round.

Question 5

Why should I care about capturing purchaser emails and phone numbers?

Accepted Answer

Capturing purchaser emails and phone numbers lets you build a database for future marketing, so people come back year after year. The most likely to buy a ticket next year is the one who bought one this year. Seeing as how you can’t capture emails from gate purchasers, we strive to convert the majority of ticket sales online.

Question 6

How do you automate email and SMS campaigns?

Accepted Answer

If your ticketing company supports it, we prefer to use CRM-based marketing platforms to streamline email and SMS campaigns. This allows us to target customers with personalized messages based on their behavior. Automations allow us to send upsell reminders after initial purchases. An automation could be triggered following a general admission pass purchase to inform the customer about an active parking discount. These behavior-based messages retain context to the individual buyer patterns and can drive additional revenue.

Question 7

What is your visual storytelling service?

Accepted Answer

We create engaging, high-quality videos to build brand awareness and capture attention. From event highlights to behind-the-scenes stories, we produce compelling content that inspires people to engage with your brand and attend your events.

Question 8

Can you help optimize our landing pages?

Accepted Answer

Yes! We can help make sure your landing page is user-friendly, SEO-optimized, and built to convert. Using A/B testing and real-time data, we can refine the page layout, messaging, and user experience to ensure offer end-dates are clear, and high-value packages are featured well on both mobile and desktop.

Question 9

Where are you located?

Accepted Answer

Our main office has been located on Music Row in Nashville, Tennessee since 2008.

Question 10

Can you manage our social media profiles and create a content calendar?

Accepted Answer

Although this isn’t a core service, we have some awesome partners and platforms to help facilitate an organic content plan.

Question 11

What makes Noise New Media different?

Accepted Answer

We don’t just run ads; we live and breathe events year-round. We spend every ad dollar like it’s our own. Our campaigns are specifically designed to sell tickets, not just rack up clicks & impressions. We’re flexible with ad spend based on your budget and we’re only successful when you are.

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