CASE STUDY
World Deer Expo
Achieved an 80% Vendor Re-Sign Rate and Record-Breaking Ticket Sales for the World Deer Expo
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The Challenge
The World Deer Expo partnered with Noise New Media with clear goals in mind: increase awareness, drive advance online ticket sales, and capture email addresses from online purchasers to nurture future engagement. Noise created a digital campaign for the event that would not only bring in ticket sales but also set the Expo up for long-term success.
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The Strategy
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Seamless Ad Integration with Ticketing Systems: Noise collaborated closely with the Expo’s ticketing team over two days to fully integrate ad platforms, a first for The World Deer Expo. This integration introduced AI-powered targeting and precise tracking, enabling accurate measurement of campaign success, all without disrupting the Expo’s busy pre-event schedule.
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Leveraging First-Party Data for Effective Retargeting: Using lists of past purchasers, website visitors, social media followers, and other first-party contacts, Noise created robust retargeting campaigns that engaged audiences where they already spent time: Facebook, Instagram, YouTube, Google, and their email inboxes. This multi-channel approach helped the Expo reach high-intent audiences and maximize ticket conversions.
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Enhancing Vendor Satisfaction and Re-Sign Rate: The strategy wasn’t just about ticket sales. By driving strong attendance, Noise helped improve vendor satisfaction, leading to an increase in vendor re-signs for the next year. The re-sign rate jumped from 67% to 80%.
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The Results
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The campaigns generated 8,073 in online ticket sales, and increased pre-event revenue
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Vendor re-sign rate increased from 67% to 80%
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About the Expo:
The World Deer Expo is an annual, 3-day event that’s a must-visit for hunting, fishing, and outdoor enthusiasts. It brings together the best in outdoor gear, expert seminars, and exciting exhibits, making it a prime experience for anyone passionate about the great outdoors. With its vast variety of vendors and activities, the Expo is designed to be unforgettable.
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Hear it from Zack...
“Working with Noise New Media took our social media marketing to the next level. For the first time, we fully integrated our efforts across multiple platforms, including Google Ads, which we'd never used before. The results were incredible—our online ticket sales increased, our exhibitor rate hit an all-time high, and overall attendance surged. From day one, Justin, Mark, and Cheyenne showed an amazing level of passion and expertise, helping us create impactful ads and achieve results we hadn’t seen before. The team did a phenomenal job, and we’re excited to continue building on this success next year.”