Content Shmontent! We carefully measure and understand just what makes your audience laugh, react or remember what a great experience they had the last time around. We think a healthy balance of properly timed, creative brand messaging coupled with the constant redistribution of user generated content works to keep your audience's head in the game.
Ever heard of a "thousand points of light?" Well how about a thousand points of data collection! We believe there should be a sign-up form, mobile opt-in or list-building contest around every turn.
Sure, we care about Likes and followers, but owning and maintaining a database of your customers' information is the cornerstone of our approach.
Now we've got direct means of contact with an alert fan base. Our experience tells us when to introduce commerce drivers such as coupons and product/ticket bundles, and who to tell about them.
Careful review of conversion stats are essential to effectively re-focus ad spends and campaign efforts. Which is what keeps Steve awake at night!
Whether utilizing Open Graph tools, dreaming up the ultimate share-able status update or managing re-tweet contests, we get a kick out of mobilizing fans to evangelize your message.
Co-Founder
From: Dalby, QLD Australia
Hometown Fair: The Dalby Show & The EKKA - Brisbane, QLD
While Mark is not busy turning the wheels of commerce with Noise New Media, he's out playing rockstars as one half of the award winning musical duo O'SHEA. His wife, Jay makes up the other, much better looking half.
His unique artist perspective on digital marketing gives Noise the ability take a more well rounded approach to New Media. How many other companies do you know that can say that the boss has opened for Keith Urban?
Co-Founder
From: Hamden, CT
Hometown Fair: The Big E - West Springfield, MA
Although he doesn't sing or play instruments, Steve oversees all aspects of technical and visual development at Noise. His favorite achievements include serving as a keynote speaker for both the 2011 North American Livestock Show and Rodeo Managers Association and 2011 PRCA National Convention.
He is originally from Connecticut and enjoys traveling, Photoshop, baseball and tooling around Nashville in his fully restored 1987 Buick Grand National. He claims it's "Bad To The Bone."
Noise New Media has successfully combined innovative social media strategy with digital applications development and campaigns. Their low-fi guerilla approach to music marketing has helped clients raise their profile while engaging with their target audiences through the use of the new media technologies. Founded by Steve Richo and Mark O'Shea, Noise New Media is based on Music Row in Nashville, TN.
Having a big list of our clients on our homepage is just not our style. But, if you'd like to know who we're working with, just ask. Our clients include some of the largest events and most popular entertainers in North America and Australia."Noise New Media helped The Big E revolutionize how we made use of social media. With a great landing page, effective contesting and a partnership with one of our entertainers, we maximized our Facebook presence and, with the information they helped us gather, sold more tickets to concerts and The Big E itself."
"We enjoyed Mark and Steve's innovative approaches and relaxed style as we moved full throttle into our Fair season! Awesome guys with big (and fun!) ideas."
"The Houston Livestock Show and Rodeo™ has worked with Noise New Media since 2008, when we began our heavy social media outreach. Since then, we have seen a significant growth in not only our online fan interaction, but in attendance as well."
"It is no doubt that this significant growth was largely made possible through the social media efforts and the help from Noise New Media."
